Small Business Marketing and Online Solutions | Source Solution Group

The fall of Egyptian dictator Hosni Mubarak today represents a paradigm shift in on many levels. First and foremost is the monumental shift in opportunity for the Egyptian people. After decades of corrupt dictatorial rule, the Egyptian people have an enormous opportunity to rebuild their government from scratch, hopefully with democratically elected leaders.

The other paradigm shift is in the unprecedented role that social media played in facilitating a relatively bloodless revolution. Wael Ghonim commented to CNN within hours of Mubarak’s announced resignation that he wanted to thank Mark Zukerberg and Facebook for playing a central role in the revolution.

Twitter and Facebook are true tools of democracy. The ability for anyone with a mobile phone to instantly broadcast their thoughts, beliefs, and experiences to hundreds of millions of people creates an unprecedented level of unfiltered global communication. The ability for the people of Egypt to freely communicate through social media in spite of government censure was perhaps the single most important factor to facilitate a relatively peaceful revolution.

For those who were previously unclear about the power of social media in communicating a message, the Egyptian Revolution clearly demonstrates its awesome power.

Are you a statistics junkie? Check out the latest trends in Mobile Marketing. By next year, there will be more smart phones sold than computers! I was shocked at the velocity of the mobile marketing sector. But, when I stopped for a second to think about it, this trend is obvious.

Everyone (and I mean everyone) has a phone and seems to be constantly fiddling with it. It’s where the eyeballs have gravitated towards. Now the mobile phone has replaced the morning newspaper as the mandatory accessory and thing to play with when you are not engaged with another human being. And why wouldn’t you fiddle with it?  After all mobile web applications bring the entire world to the palm of your hand, pretty much wherever you are.

So reading into the trends, what do they tell me to recommend to my clients? First, it would be foolish not to devote a healthy chunk of your marketing budget toward mobile marketing.  Second, a diverse approach is warranted: text, mobile websites, and mobile pay per click advertising. Third, measure and track results and adjust your strategy to maximize ROI.

for more information on mobile marketing resources see http://sourcesolutiongroup.com

Hello blog universe! Welcome to Source Solution Group’s blog page.

Who is Source Solution Group? Source  is a business marketing and resource consulting firm based in Orange County, California. Source provides marketing and resources focusing in the areas of client acquisition, retention and communication. In the area of client acquisition, Source Solution Group specializes in branding, logo design, website design, SEO, e-mail marketing, video marketing, mobile marketing, texting platforms, social media, and other “new media” methods of client engagement. Using the latest, cutting edge on-line and off-line strategies, Source offers business clients a diverse menu of options for clients to achieve their goals.

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For more information, go to: http://sourcesolutiongroup.com